EXHIBITIONS / EVENTS :
/ THE EMBASSY - WHITE LAKE RELEASE EVENT, 23 NOV 2018 /
Production and curation of event presenting the release of The Embassy’s new album White Lake. The event was designed in an exhibition format and produced by/at Doma.
/ DINE TOGETHER, TO GET THERE - GUEST: HANNA AF EKSTRÖM, 26 OCT 2018 /
A performative and improvisational talk about design, norms and balance over a simple fredagsfika at the DINE TOGETHER table. The guest for this session was Hanna af Ekström, a designer who is currently researching Norm Critical Design with focus on functional standards at the Academy of Design and Crafts in Gothenburg.
/ OPEN STUDIO: DOMA, 24 OCT 2018 /
As a part of Gothenburg Design Festival/Open Week, Doma opened up the doors during one day, inviting the public to enjoy the spacious yet humble atmosphere of Doma.
» Open Studio: Doma
/ MAOW DEGREE SHOW, GATHENHIELMSKA HUSET/OPEN WEEK, OCT 2018 /
Degree show of master design programs from HDK during Gothenburg Design Festival/Open Week. The Degree project IN/between constructions including DINE TOGETHER, to get there and Naibu Chair was part of this exhibition.
» MAOW Degree Show
/ TRÄ ART, KULTURGATAN, BODAFORS, JUNE-SEPT 2018 /
Exhibition showing local, regional and international design pieces chosen from the contemporary field of design and crafts. The table from DINE TOGETHER, to get there was showcased in this exhibition.
» TRÄ ART
/ HEMMA - Stories of Home, SALONE DEL MOBILE, FUORISALONE, MILAN APRIL 2018 /
Swedish participation in Milano Design Week. An exhibition arranged and produced by Visit Sweden and Svensk Form, curated by Joyn Studio. The table from DINE TOGETHER, to get there were selected to be showcased in this exhibition.
A performative and improvisational lunch talk about feminism, design, masculinity and balance at the DINE TOGETHER table. The guest for this session was Anton Lamme, a graphic designer currently researching masculinity within the field of design.
/ IT'S ABOUT FEMINISM, A-VENUE, GLASHUSET, VALAND, MARCH 2018 /
Exhibition and event on the international women's day where the DINE TOGETHER, to get there concept was exhibited including the table, stools and video.
» a-venue - It's about feminism
/ PLAYING BY THE RULES?, STOCKHOLM FURNITURE FAIR, FEB 2018 /
The DINE TOGETHER, to get there concept including the table, stools and video was a part of HDK's stand Playing by the rules? shown at Stockholm Furniture Fair 2018.
Group exhibition where I contributed with the piece THE BUBBLE - selective awareness - a provotype in the shape of a wearable bubble to use when emotions over the refugee crisis affect your everyday life.
/ ARKIV, GALLERI LUCIFER, SKÖVDE 14-23 MAY 2015 /
Group exhibition where I contributed with the installation "Leftovers" consisting of the pieces: Wave Cabinet, fAIR Stool, Structure and Fragment.
» Galleri Lucifer - Arkiv
OTHER ASSIGNMENTS / PARTICIPATION:
/ FORMFEST, FORM - PILOT, GOTHENBURG, MAY 2018 /
Ending-ceremony for the collaborative project FORM-Pilot where I was Invited to have a presentation about my experiences from Milan Design Week and my participation in the exhibition HEMMA - Stories of Home.
/ BOOTH DESIGN, HAVD GROUP, GOTHENBURG, MARCH 2017 /
Booth/display case design for HAVD Groups participation at the Advanced Engineering Fair at Svenska Mässan 8-9 March 2017. The assignment included interior design, furniture design and graphic design.
/ CHRISTMAS GIFT SHOP, THE HATCH, GOTHENBURG, DECEMBER 2015 /
Contributed with design products to this event arranged by The Hatch (www.thehatch.se)
/ CHRISTMAS FAIR, RÖDA STEN KONSTHALL, GOTHENBURG, 5-7 DECEMBER 2014 /
Contributed and participated with design products at this Christmas Fair together with other local designers, craftsmen and artists.
/ MASTER OF FINE ARTS - DESIGN, 2018 /
» Academy of Design and Crafts, Gothenburg
/ COURSE TO EXPLORE THE FIELD OF DESIGN, 2014 /
» Hellidens Folkhögskola, Tidaholm
/ BACHELOR OF SCIENCE - PRODUCT DEVELOPMENT, 2011 /
» Chalmers University of Technology, Gothenburg
/ EXCHANGE STUDIES - MARKETING, ACCOUNTING, MANAGEMENT, 2010 /
» Edinburgh Napier University, Edinburgh, Scotland
+ a variety of courses within design, graphic design and woodworking
RELEVANT WORK EXPERIENCE:
/ STUDIO SOFIA FLORELL, since 2014 - /
/ EXHIBITION PRODUCTION + GUIDE - GOTHENBURG DESIGN WEEK, 2018 /
» Academy of Design and Crafts, Gothenburg
/ PROJECT ENGINEER - DESIGN DEVELOPMENT + PROJECT LEADING, 2011- 2014 /
» Benteler Engineering Services AB + Volvo Cars, Volvo Buss
/ FASHION DESIGN ASSISTANT, CYBÈLE, AUCKLAND, NEW ZEALAND, 2006 /